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The Complexity of Advertising to Muslim Consumers Simplified
Advertising to Muslim consumers is already tough enough due to advertising companies like Google and Facebook not allowing brands to target by religion. However, there is another degree of complexity...
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Hispanic American Muslim Consumers – What You Need to Know
In 2016, Tabish Hasan, Chief Executive of Muslim Ad Network, was featured in The Guardian as he compared the failure of established mainstream brands to tap into the Muslim market today to the same...
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Should Muslim Brands Advertise on Retail Media Networks?
Our team at Muslim Ad Network continually endeavors to bring you insights into the latest marketing and advertising trends that you can use to target Muslim consumers. Last time around we looked at...
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14 Experts Share an Insider Look at Opportunities for Muslim Niche Markets in...
Muslim Niche Market Opportunities – Experts have their say In April 2021 we released an article titled “How Mainstream Brands Can Identify and Serve Muslim Niche Markets”. In it, we advise mainstream...
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Preparing Your Marketing for Ramadan – Part 5
Mail and Email as Promoting Tools for Ramadan Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your...
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Muslim Consumers and Voice Search – What You Need to Know
Muslims using voice search Voice is the New Extension If you are old enough, you may remember your first experience using the mouse for your computer. With the mouse in your hand, you no longer need...
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At Risk of Missing Out on the $3 Trillion Muslim Market During Peak Season...
At the risk of missing out on Muslim market opportunities in Ramadan “In 2018, the State of the Global Islamic Economy Report 2018/19 reported that in 2017, the global Islamic economy reached $2.1...
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Muslim Gen Z Marketing 101
Businesses are quickly recognizing Generation Z as a significant target market. This generation of Muslim consumers is in school, furthering their education, or has already begun their career path. As...
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$1.8 Billion in Donations Raised in Ramadan and How Your Charity Can Capitalize
Understanding the Motivation Behind the Surge of Charity Donations During Ramadan Muslims worldwide, take the opportunity that Ramadan presents to give more to charity. Muslims believe the rewards for...
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What Muslim Brands Must Know About Meta’s AI-driven Advertising
When Meta decided to shut down the ability for Facebook advertisers to serve ads based on religion and ethnicity, Muslim brands struggled to find an alternative solution. At Muslim Ad Network, we were...
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